Forgive me. Forgive me if I’ve made this blogging life look perfect. Trust me… it’s not.
I started my blog about 4 years ago. I had NO idea what I was doing, but I knew God had given me a voice to share. It took awhile, but I finally found my niche. Blogging instantly became my passion. Although it began as a hobby, I soon found myself posting every week. From the beginning I knew I was building something that wouldn’t get lost in the ever-growing world of blogs. I was determined to be one of the best bloggers out there. I loved sharing my perspective on trending topics, pop culture, and my life. It was my outlet. I also loved discovering other blogs. It was a breath of fresh air to come across other bloggers working hard to produce original content on their sites. Something amazing was happening. Individuals were ditching the need to be published by a major corporation and gaining the power to publish themselves. As a Communications major, with a focus on media, starting a blog was the obvious thing for me to do.
Blogging has opened a plethora of doors for me. I’ve been featured in ESSENCE, Huff Post LIVE, JET, and more. I was even invited to The White House this past December, with other social media influencers. A moment I will NEVER forget. I absolutely LOVE blogging. Do I get tired? Of course. Feel like quitting at times? No doubt. However, I’m 100% passionate about my blog and brand.
However, as I transition from blogger to author (book coming soon, like really soon), I can’t help but to take notice of the current state of blogging. I see nothing wrong with everybody and their mama having a blog, but the motivation behind it has been disheartening.
So you think the lifestyle of a blogger consists of attending grandiose events, getting free products, and being famous online? Honey, it’s sooooooooooo much more. When I first started my blog I felt like I was talking to no one. Well, that’s because I was, lol. I had to build my foundation and establish a name for myself. I had to attend events and make AUTHENTIC connections. I had to produce QUALITY content. What comes from the heart, goes to the heart, which means I had to put 100% in every line I dropped (Yes, that’s a line from Lil Kim). When I pitched myself to JET, I had to prove myself worthy of freelancing for the historic brand. At the time my blog was my resume, and it spoke for itself. How? Because I was sure not to publish crappy work. You NEVER know who was watching, and in my case it was JET. I landed the gig and since then have done several freelance projects for them. It wasn’t long before brands began to reach out to me, and I was able to truly jumpstart my career as a writer (not a blogger).
But that’s just one successful initiative. Do you know how many times I’ve pitched myself and gotten rejected? Or applied for different editing jobs, and never heard anything? I can’t tell you the amount of times I’ve been overlooked. On numerous occasions I’ve been tempted to become a beauty blogger, because it would ensure more opportunities. However, that isn’t where my passion lies.
So what am I trying to say? Bloggers don’t live perfect lives. It may look glamorous on Instagram, but a lot of hard work goes into building a career from a blog. The fact that it’s even possible to have extreme success from a blog is powerful, but it doesn’t happen overnight. It takes thought, research, work, sacrifice, and money (logo, purchasing domain, etc.). It also requires a certain level of refusing to compromise a.k.a. sale out. I remember when brands first started reaching out to me to publish sponsored posts on my blog. It was in the beginning, because I was getting paid to feature their content. However, the more I began to establish MY brand, I realized that the money sometimes wasn’t worth it. Seriously, what do I look like blogging about Sweet’N Low sweetener on my blog, just to receive a check? It doesn’t make sense. But that is what separates the bloggers who are passionate, from the ones who are doing it for a quick come up. However, those moments when a opportunity for a sponsored post comes along, that just happens to be something you’re truly passionate about is PRICELESS. I’ll never forget the first time I received a major check for writing about something I loved. It felt good! And almost unreal. You couldn’t tell me nothing, and I was instantly hooked. It’s possible to make money without compromising. However, don’t focus on the money. Focus on creating amazing content and the money will come.
In the meantime, I’m having a webinar entitled “How to Start a Successful Blog” on October 13, 2014. People constantly ask me how did I start my blog. This one hour conference will answer EVERYTHING. For more information on how to sign up click here.
There are only 30 spots available, so be sure to sign up TODAY.
In the meantime, don’t believe the world of blogging is all glamour, awards, and events. A lot of hard work goes into this thing. Respect the hustle
Either write something worth reading or do something worth writing. -Benjamin Franklin-