It seems like everything I ever get in life, I have to work for. At times I catch myself envying those who seem to have everything handed to them on a silver platter, while as for me, the struggle is real. However, I’m learning to enjoy the strenuous process of creating something out of nothing.
Lately I’ve gained a huge amount of respect for entrepreneurs. As a new entrepreneur, I’m learning the process is hard, and that’s an understatement. It’s easy for one to get lost in how beautiful and surreal their dream is, but the reality of how much work is needed to make your dream a reality will wake you up, fast.
Quickly you begin to recognize the importance of numbers. How much money will I need? How much money do I currently have? How many people will show up? How many likes can I get on my Facebook page? How can I increase my numbers? And it goes on and on, and on. Not only do you have to produce an excellent product, but you have to ensure marketing is on point in order to gain revenue. You want your supporters to create more supporters. You gain tunnel vision and officially enter into your zone.
All of a sudden you’re attending more events than ever. You never thought you’d consider ordering new business cards over a new pair of shoes, or willingly choose to stay in and work on a Friday night over chilling with the homies. No vacation this year, because all of this hard work is going to pay off, and next year’s vacay is going to be epic. Your entire life becomes a sacrifice, and that’s okay, because greater things are coming.
“If there is no struggle, there is no progress.” -Frederick Douglass-
It will become dry. There will be days, weeks, and even entire seasons it seems like nothing is happening. Keep going. Every single solitary move matters, no matter how big or small it may seem. Continue to knock on doors. Don’t take the no’s personal. Boldly continue to knock until you find the yes.
So here’s a digital toast: To the man selling oils and incense out the trunk of his car. To the lady selling oranges and towels by the freeway. To the hair stylist who’s on the verge of opening your own salon. To the musicians working day jobs in order to fund your dreams. To the go-getters, mover & shakers, and hustlers. Your struggle is not in vain. It gets better.
And to the bloggers, writers, and media savvy people like me who are in the midst of creating something out of nothing, here’s my advice: Go to Be Blogalicious 2013! I attended last year and it totally rocked me world. If you’re serious about taking your brand to the next level, you need to invest into attending this conference. For more information click here. Tell them Nikki sent you
Better is coming,